Slow Feels Broken
Visitors don't distinguish between "slow" and "broken" — both feel like a reason to leave. Studies on page speed consistently show that conversion rates drop sharply for every additional second a page takes to load, especially on mobile.
It Also Hurts Your Rankings
Page speed is a direct ranking factor for search engines, and it's one of the metrics measured in Google's Core Web Vitals. A slow site doesn't just lose visitors who arrive — it shows up less often in search results to begin with.
The Usual Culprits
In our experience auditing client sites, the same handful of issues show up again and again: unoptimized images that are ten times larger than they need to be, too many third-party scripts (chat widgets, trackers, fonts) loading before the page is usable, and hosting that simply isn't built for the traffic the site receives.
Images Are Almost Always the Biggest Win
Compressing and correctly sizing images typically has the single biggest impact on load time of anything on this list, often cutting page weight by more than half without any visible quality loss.
Fixing It Doesn't Mean Rebuilding Everything
A full rebuild is rarely necessary. Most speed issues can be fixed with targeted work: image optimization, removing unused scripts, enabling proper caching, and choosing hosting suited to your actual traffic.
Test Before You Assume
Free tools exist to measure your exact load time and get a prioritized list of fixes. Before spending money on a redesign, it's worth finding out whether the real problem is design at all, or simply speed.